SBLA Beauty, the skincare company “where science meets beauty,” has appointed beauty icon and entrepreneur Christie Brinkley to its ownership team, who will collaborate with beauty veteran and CEO Randi Shinder.
 
In her new role as ambassador for and partner of SBLA, the supermodel will offer a personal perspective of the market together with Shinder and will collaborate on new innovations to the portfolio.
 
Brinkley, who has been known for many things in her career — from her big-screen debut to her cover photoshoots — is a passionate advocate and active investor when it comes to her business ventures.

Passion for the Products

“The beauty industry is filled with promises of eternal youth and a pool of products claim to grant those wishes. But no one had anything for the neck, chin and jawline that actually worked. The instant my close circle of friends and I tried the Original Neck Wand, we saw results — I would think it was unbelievable if I didn’t experience it myself,” said Brinkley.
 
She continued, “I’m passionate about finding products that make a difference. I knew that the SBLA approach was perfectly in sync with my philosophies and getting the affordable, non-invasive solutions into the hands of women and men, especially at a time when people are taking more and more Zoom calls and can’t make it out of the house for treatments, was something I could help with and support.”
 
The neck wand’s new XL formulation has proprietary topical fat burning technology that works overnight to burn fat, build collagen, regenerate cells, minimize lines and wrinkles and re-sculpt the chin, jawline, neck and decolletage.
 
“At SBLA, our mission is to deliver products that women want but cannot find. We were so thrilled to learn about Christie’s passion for our products because not only is she a legend in the beauty industry, but she truly shares the same mindset that we have in making a difference in the lives of women and men and the new vision of the company,” said Shinder. “This equity partnership is a demonstration of our unique place with consumers and the desire for women to feel their best without anything invasive or painful. As women ourselves in our 50s and 60s we have a shared perspective on and respect for this market need. We are ecstatic to be able to provide additional real solutions for unaddressed concerns.”
 
Products are available for purchase online and include the lip plumping serum, with several new products launching in 2021.